About Us

Jake believes that financial planning should simplify life, not complicate it. As a fee-only fiduciary, he works with individuals and families to build strong financial foundations and make confident decisions. By focusing on the psychology of planning, Jake helps clients understand the “why” behind their wealth strategy—specializing in comprehensive areas like investment management, retirement positioning, and tax-aware planning.

Jake graduated Magna Cum Laude from the University of Central Arkansas with a Finance degree. He spent the early part of his career in banking compliance analytics before joining The Arkansas Financial Group in 2023 and earning his CFP® certification in 2024. Jake lives with his wife, Brittany, and rescue dog, Luna. He is an avid car enthusiast who enjoys traveling, cooking, landscaping, exploring new restaurants, and cheering on the Razorbacks and Chicago Bears.

Trace was born in Fort Smith and raised in Cabot, Arkansas. He graduated from Arkansas State University in May 2022 with a degree in Finance. Initially starting college as an accounting major, Trace has always been interested in helping others with their financial life.

In his free time, Trace enjoys spending time with his wife, Ashley, their son, Shepherd, and their dog, Barkley. He also loves playing golf and watching various sports.

Emily earned her bachelor’s degree in finance from the University of Arkansas in 2026, where she is currently pursuing her Master of Science in Finance. Emily started with AFG in the summer of 2025 as an intern, works virtually part-time during the school year, and she will join the team full-time upon graduation and begin pursuing her CFP® certification.

Being from Little Rock, Emily enjoys spending time outdoors on the various trails hiking, running, or walking. Emily also enjoys time with friends and family, experiencing new things, and reading.

Originally from Wisconsin, Breanna graduated from the University of Wisconsin-Whitewater in May 2026 with a degree in Financial Planning. Shortly after graduation, she made the move to Little Rock, Arkansas, to begin her career in financial planning. She is excited to grow in her career and looks forward to expanding her knowledge and experience while working alongside the AFG team.

Outside of work, Breanna enjoys spending time with her friends and family, traveling, crafting, and golfing. She is also excited to explore and learn more about Little Rock and all that it has to offer.

With more than 25 years of experience as a paralegal, Jessica brings a strong legal background and compliance to operational management by helping maintain high professionalism and ethical standards. Throughout her career, she has supported clients navigating important life decisions and legal matters involving estate planning, probate, workers’ compensation, and civil litigation.

When she’s not working, Jessica enjoys making memories with friends and family, decorating, planting and arranging flowers, and traveling to the beach.

Originally from Maumelle, Sarah graduated from the University of Central Arkansas in the Fall of 2020 with a degree in Business Management & Entrepreneurship. She joined our team in March of 2022 and has established herself as an Investment Operations Coordinator, bringing experience from both the commercial insurance and real estate development industries.

Outside of the office, Sarah enjoys spending time with friends and family, trying new restaurants, and exploring Little Rock. She also loves spending time with her dog, Iggy.

Asia McCollum joined AFG after building a strong foundation in banking and client service. She began her career in January 2016 at a local bank, where she served as a Vault Teller and took on various leadership responsibilities. During her time there, she developed a passion for building lasting relationships through exceptional service.

In 2018, Asia graduated from Henderson State University with a Bachelor of Business Administration in Finance. Her education, combined with her hands-on experience in the financial industry, has equipped her with the knowledge and client-focused approach she brings to her role each day. Asia is passionate about creating genuine connections with clients and helping them feel confident and supported throughout their financial journey. She is excited to continue growing professionally and contributing to the success of AFG and its clients.

Outside of the office, Asia enjoys running with local Arkansas run clubs, exploring walking trails, traveling, and spending quality time with family and friends.

Cynthia graduated from U of A Phillips Community College with a nursing diploma. She has worked many years in a hospital and non-profit environment before coming to AFG. She brings a wealth of knowledge for administrative duties to our office.

Cynthia spends as much time as she can with her family. She enjoys going roller skating and riding her bike at Two Rivers with her husband.

Originally from Pine Bluff, Robin attended The University of Central Arkansas. Robin brings many years of Office Management experience as well as a wealth of knowledge for administrative duties to our office.

Outside of the office, Robin enjoys spending time with family, planting flowers, watching sports and cooking.