I have worked with business coaches continuously the last fifteen years. I am convinced that they have helped me a great deal in both my personal and professional life. 

My first business coach specialized in working with financial professionals to help them achieve the vision of their ideal life. For me this meant how to manage two complex careers, how to transition from a surgical career to full-time financial planning, how to be a better husband and father, and how to prioritize enjoying life.

My current business coach has helped me prioritize the complex tasks involved in our growing firm, create an employee development program, and develop a strategy to improve my health and fitness.

I believe that many busy physicians and other business owners would benefit from working with a professional coach.

What is a coach?

Professional coaching is a partnership between a qualified coach and a client. The partnership supports the client’s achievement of results based on the goals and aspirations set by the client. The process of coaching focuses the client on the skills and actions needed to successfully produce their desired results. The client chooses the focus: the coach listens, asks questions, contributes observations, challenges assumptions and helps the client to identify actions and solutions.

Coaches are not just advisors but partners in a client’s journey. They create an environment that prioritizes clarity, transparency, and respect. Their approach is rooted in understanding the unique needs and perspectives of each client. They employ various coaching methodologies, aimed at facilitating meaningful change, enhancing performance, and promoting personal growth. Coaches excel in setting clear, attainable goals and providing the necessary guidance and support to help their clients reach their objectives. A professional coach is a catalyst for transformation.

Types of Coaching^[1]

Professional coaching is a varied field, encompassing several styles tailored to diverse needs and objectives. 

Executive coaching is designed for professionals and leaders, focusing on enhancing leadership skills, decision-making abilities, and improving business performance.

Career coaching provides guidance for those navigating job transitions or striving for career advancement. It can help clarify career goals, develop actionable career strategies, and enhance job search techniques.

Life coaching aims to improve personal fulfillment and life satisfaction, addressing various aspects of an individual’s life from relationships to personal growth.

Health and wellness coaching focuses on promoting healthier lifestyle choices, managing stress, and maintaining overall well-being, health and fitness.

Business coaching assists entrepreneurs and business owners in growing their businesses, improving profitability, and overcoming specific business challenges.

Performance coaching targets specific skills or performance areas, in the context of sports, arts or professional development.

Identifying Coaching skills

A professional coach should exhibit superior communication skills and be adept at both listening and articulating ideas clearly. The client should feel heard and understood. They should demonstrate an understanding of human behavior and motivation, enabling them to identify potential roadblocks and devise strategies to overcome them.

They are proficient in goal setting, helping clients to define measurable and attainable objectives that align with their broader vision. They also use various coaching methodologies tailored to the client’s unique needs and learning style. They foster an environment of trust and respect, encouraging clients to step out of their comfort zones and embrace growth.

Through these core competencies, a professional coach empowers clients to unlock their potential and achieve their defined goals. 

The Cost of Professional Coaching

The cost of professional coaching can vary significantly, influenced by several factors such as the coach’s experience, credentials, specialization, and the complexity of the client’s objectives. On average, individual sessions can range from $100 to over $500 per hour. Many professional coaches offer packages that encompass multiple sessions, assessments, and additional resources.

Coaching is an investment in personal or professional growth. The benefits gained, such as increased productivity, enhanced leadership skills, better decision-making abilities, and improved work-life balance, often outweigh the initial financial outlay. 

The right coach is one who can effectively guide you towards your goals while offering value for your investment. 

Finding a Coach

Professional coaching is a field that values accreditation and certification, ensuring coaches are trained and skilled to deliver effective guidance. Several international bodies offer certification programs, serving as benchmarks of quality and expertise. The International Coaching Federation (ICF) is one such organization^[2]. 

Several specialized certifications cater to different coaching niches^[3]. The Coaching Academy for Leaders offers a Certified Leadership Coach program^[4], and there are numerous executive coaching certification programs available. Professional coaching certification, backed by reputable organizations, validates a coach’s competence and commitment to ethical, effective coaching practices, enhancing their credibility in the industry.

If you find yourself “stuck”, or too busy to get where you want to be in your career, personal life, or health and fitness journey please explore working with a coach. It has made a great difference in my life.

Ralph Broadwater, MD, CFP^®

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